Paid Media

Letting AI execute in a live ad account isn't the risk — doing it without change logs, keep bars and kill criteria is. The supervision system that makes it safe.

ROAS ignores margin and returns. The one guardrail — ad spend as a % of net revenue — that flipped a DTC brand back to profit, and exactly how to build it.

Nonbrand CPA up ~50%, revenue down ~55% — fixed mostly by subtraction. The four leaks to audit in any Google Ads account before you add a single thing.