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Retail & Expansion


Your Retail Problem Isn't Demand. Prove It With the Sales Export You Already Have.
When a product underperforms in stores, everyone blames demand. A 7-step audit of the retailer sales export you already have usually proves it is execution.
Jul 173 min read


The Two-Way-Door Framework for Marketplace Expansion
Test a new-country marketplace with zero logistics, zero tax registration and a built-in kill switch — then commit to infrastructure only when the data earns it.
Jul 173 min read
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