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If you’ve ever wondered how to truly understand which marketing efforts are driving your sales, you’re not alone. In today’s fast-paced digital world, knowing where to invest your marketing dollars is crucial. But with so many channels and touchpoints, how do you figure out what’s working? That’s where marketing attribution strategies come in. They help you connect the dots between your campaigns and your customers’ actions. Let’s dive into the best marketing attribution stra

Meta Ads experts love to preach “go broad.” And don’t get me wrong—I’ve tested broad. I’ve deployed well over $10M on Meta as a D2C growth leader. I've tested stacked LALs, custom lists, and Shopify Audiences. You name it. But in the real world of D2C performance marketing—where CAC matters and scale isn’t just a buzzword—you need more than just good creative. You need structure. You need clean data and signals. Most of all, you need a funnel that doesn’t leak. If your produc

In today's fast-paced digital world, marketers are constantly seeking ways to improve their strategies. One concept that has gained traction in recent years is incrementality . This approach can significantly change how businesses view their marketing efforts. By focusing on what truly drives results, companies can optimize their campaigns and maximize their return on investment. Incrementality is all about understanding the true impact of your marketing activities. It helps

Scaling on Amazon requires strategic structure. Effective campaign segmentation ensures growth is incremental, efficient, and profitable....