Thomas, plus the people he pulls in when the problem needs them.

Thomas Robinson

Hands-on growth lead for D2C and marketplace brands. Strategic and in the ad account.

• Marketing P&L, budget guardrails and EBITDA alignment
• Meta, Google and YouTube: account structure, creative feedback loops, measurement
• Amazon and marketplaces, including international expansion
• Creator, affiliate and upper-funnel programs with real measurement
• Launches, Black Friday and new-channel expansion
• Working with finance, internal teams and agencies

Thomas has spent fifteen-plus years running growth, first inside Amazon and then inside the brands selling on it. At Amazon he spent five years across Paid Search, Paid Social and Outbound Marketing in Canada, the US and the UK, finishing as Outbound Marketing Lead for Europe.

He then spent five years as the growth lead at Tiege Hanley, the men’s skincare brand, reporting to the CEO as the company grew from startup to $20M+. That meant the whole mix: Meta, YouTube creators, lifecycle, and taking the Amazon channel from a plateau to a $6M+ engine, including the Pan-EU expansion.

Since then he has worked with D2C brands up to $30M+ as a fractional growth lead. He is strategic and hands-on in roughly equal measure: happy to set the guardrails with the CFO in the morning and restructure a Meta account in the afternoon. He holds a Master’s in Computer Science and a background in Media Studies & Production.

Kyle Joinson

Crafts scroll-stopping visuals that actually convert.

• Ecommerce merchandising with photo and video
• Organic social content: short-form and feed
• Paid ad creative for Meta, YouTube and TikTok
• UGC direction, repurposing and performance editing
• Creative testing frameworks: hooks, formats, offers
• On-set direction and production planning

Kyle is a photographer, videographer and creative director focused on story-driven, intentional imagery. He works across weddings, portraits, lifestyle and product, and his calm presence on set puts founders and talent at ease on camera.

At DirectToGrowth he leads creative strategy across organic social, paid ads and landing-page merchandising — building content systems that get produced consistently and repurposed across every channel.

Dave Morgan

Turns Shopify storefronts into efficient, high-converting funnels.

• Shopify store rebuilds and theme optimization
• App integrations and technical troubleshooting
• Landing page builds for paid traffic (Replo)
• A/B testing for CvR, RPU and funnel KPIs (Intelligems)
• UX/UI improvements from data and session insights
• Technical scoping and solution design

Dave has spent a decade helping entrepreneurs turn ideas into scalable digital products. He started in sales and business development for Victoria, BC tech startups, moved into software engineering, and has shipped production apps in healthcare, petroleum and e-commerce.

At DirectToGrowth he optimizes Shopify storefronts — CRO, brand refreshes and launches — using Replo and Intelligems, and takes on the broader engineering and integration work, including custom builds.

Edward Robinson

Architect behind fast, reliable sites and high-impact custom development.

• Sitewide performance, page speed and reliability
• Custom Shopify apps and backend services
• Systems architecture: event-driven, microservices, distributed
• Data pipelines and integrations across marketing and product stacks
• AI and personalization tooling for ecommerce
• Technical due diligence and platform modernization

Edward has 15+ years designing high-performance distributed systems and leading technical transformations: legacy migrations, latency reduction under seasonal load, millions of user journeys, automated compliance document generation, cross-border payment pipelines and AI decision tools.

He has scaled engineering organizations from first hire through rapid growth, introduced event-driven and microservice architectures, and supported due diligence for major funding rounds. At DirectToGrowth he leads technical strategy, custom app development and AI/personalization implementation.