Growth is built, not outsourced.

Thomas Robinson

Chief Growth Officer for DTC and marketplaces.

• Full-funnel growth strategy across Shopify, Amazon and TikTok Shop
• Performance marketing: Meta, Google, YouTube, programmatic
• Influencer and creator-led growth systems
• Marketing P&L, budgeting and channel guardrails
• Attribution, measurement and analytics frameworks
• Org design, hiring and upskilling internal teams

Thomas has spent more than a decade driving growth across marketplaces and direct-to-consumer brands. He spent five years at Amazon across Paid Search, Paid Social and Outbound Marketing in Canada, the US and the UK, finishing as Outbound Marketing Lead for Europe and driving nine figures of annual incremental revenue.

He then spent five years at Tiege Hanley, the men’s skincare brand, reporting to the CEO and building full-funnel performance, lifecycle and brand systems that took the company from startup to $20M+ — including one of YouTube’s most effective men’s-grooming influencer programs.

Thomas holds a background in Media Studies & Production and a Master’s in Computer Science. Through DirectToGrowth he helps leadership teams recalibrate their growth engines with frameworks that outlast the engagement.

Kyle Joinson

Crafts scroll-stopping visuals that actually convert.

• Ecommerce merchandising with photo and video
• Organic social content: short-form and feed
• Paid ad creative for Meta, YouTube and TikTok
• UGC direction, repurposing and performance editing
• Creative testing frameworks: hooks, formats, offers
• On-set direction and production planning

Kyle is a photographer, videographer and creative director focused on story-driven, intentional imagery. He works across weddings, portraits, lifestyle and product, and his calm presence on set puts founders and talent at ease on camera.

At DirectToGrowth he leads creative strategy across organic social, paid ads and landing-page merchandising — building content systems that get produced consistently and repurposed across every channel.

Dave Morgan

Turns Shopify storefronts into efficient, high-converting funnels.

• Shopify store rebuilds and theme optimization
• App integrations and technical troubleshooting
• Landing page builds for paid traffic (Replo)
• A/B testing for CvR, RPU and funnel KPIs (Intelligems)
• UX/UI improvements from data and session insights
• Technical scoping and solution design

Dave has spent a decade helping entrepreneurs turn ideas into scalable digital products. He started in sales and business development for Victoria, BC tech startups, moved into software engineering, and has shipped production apps in healthcare, petroleum and e-commerce.

At DirectToGrowth he optimizes Shopify storefronts — CRO, brand refreshes and launches — using Replo and Intelligems, and takes on the broader engineering and integration work, including custom builds.

Edward Robinson

Architect behind fast, reliable sites and high-impact custom development.

• Sitewide performance, page speed and reliability
• Custom Shopify apps and backend services
• Systems architecture: event-driven, microservices, distributed
• Data pipelines and integrations across marketing and product stacks
• AI and personalization tooling for ecommerce
• Technical due diligence and platform modernization

Edward has 15+ years designing high-performance distributed systems and leading technical transformations: legacy migrations, latency reduction under seasonal load, millions of user journeys, automated compliance document generation, cross-border payment pipelines and AI decision tools.

He has scaled engineering organizations from first hire through rapid growth, introduced event-driven and microservice architectures, and supported due diligence for major funding rounds. At DirectToGrowth he leads technical strategy, custom app development and AI/personalization implementation.