DirectToGrowth Co.Four ways to work with me.
Scope follows the problem. Sometimes that’s advising alongside your team or agency. Sometimes it’s owning a channel, building the playbook and handing it over. Priced up front, with a free intro call first.
AI Workflow & Martech Stack Advisory
For teams capped by hours, not ideas. I audit the stack, embed agentic workflows that run the weekly work, and train the team to own them.
- Audit: every tool, cost and owner, and every manual handoff between them, ranked by hours recovered and risk
- Embed: scheduled agents in your own accounts, each with a written scope for what it may change, propose, or never touch
- Enable: your team reads the recaps, approves by reply, adjusts the rules and builds the next one
- Nothing that spends money, talks to a customer or publishes in public ships without a person saying go
The audit is priced on the intro call. Embed and enable are scoped from what it finds.
Book an intro call
Executive Growth Advisory — Shopify
For founders and CEOs whose biggest channel has stopped scaling, or whose numbers don’t agree with each other.
- Financial guardrails first: marketing as a share of net revenue, CAC against 12-month contribution, EBITDA targets
- Tighten the channel spending the most money, usually Meta or Google, before touching anything new
- Creative feedback loops: tagging, launch cadence, the balance of education and offer ads
- Measurement you can defend to finance: blended new-customer CAC, geo uplift tests, incremental brand search
Scoped on a free intro call. Usually 1–3 months, with a handover your team keeps.
Book an intro call
Executive Growth Advisory — Marketplaces
Amazon first, then Walmart, TikTok Shop and international marketplaces, run off the same playbook.
- Diagnose before expanding: SKU mix, reviews, conversion and rank, so you aren’t fixing the wrong thing
- International expansion where the playbook already works and the competition is thinner (Canada, Pan-EU, Mexico)
- Demand gen that earns its keep: PPC, DSP, affiliates, brand referral links, outside-in traffic
- Inventory forecasting, Prime Day and BFCM planning, Subscribe & Save
Scoped on a free intro call. Usually 1–3 months, with a handover your team keeps.
Book an intro call
1:1 Growth Consultation
One hour on one problem. Bring the numbers and I’ll tell you what I see.
- Second opinion on a channel, a launch, a budget cut or a measurement question
- You leave with a short list of what to change and in what order
- Free 10-minute pre-call first, so neither of us wastes an hour
Building marketing software for Shopify, Amazon or marketing teams and want feedback from the person who’d be buying it? That is now part of the stack audit work, or book the one-hour consultation above.
Brands with product-market fit, past the first million or two, where growth has started getting harder.
The usual reasons someone calls:
- Growth has plateaued and every new customer costs more than the last
- Your biggest channel is saturating and nobody is sure whether it’s the channel or the execution
- The attribution tool, the ad platforms and finance all report a different number
- You’re not profitable yet and marketing spend needs to line up with EBITDA goals
- A launch, Black Friday, a new market or a new channel is coming and you want someone who has done it before
If you’re earlier than that, the priority is reviews, positioning and a first channel that works. I’m happy to say so on the call.
Not sure which fits? Start with the intro call.
Twenty minutes, no pitch. I’ll tell you which engagement makes sense, or that none does.