Where I’ve talked through the work at length.

For producers and editors

Booking Thomas, and the short version of who he is.

Thomas Robinson is the founder of DirectToGrowth Co., a fractional growth practice for D2C and marketplace brands, based in Victoria, BC. He spent five years inside Amazon across paid search, paid social and outbound marketing in Canada, the US and the UK, then five years as the growth lead at Tiege Hanley as it grew from startup to $20M+, and has since worked hands-on with D2C brands up to $30M+. He talks in numbers, names the mechanism, and says so when the evidence is thin.

Things he can go deep on

• Amazon ad account structure: brand defence capped, the rest pointed at new customers, TACoS as the guardrail
• Incrementality, geo tests and what attribution tools are actually for
• Creator and affiliate programs priced on halo lift in branded search, direct and organic
• Meta creative testing: tagging, launch cadence and getting budget out of the learning phase
• Marketing spend as a share of net revenue, CAC against twelve-month contribution, agreed with finance
• Marketplace expansion: running one Amazon playbook in the US, Canada, Europe and Mexico

To book him

Email [email protected] with the show, the format, who listens and the angle you want. You’ll hear back within a business day, and he’ll tell you if he isn’t the right guest for it.

Assets

Spelling: DirectToGrowth Co. (one word, capital D, T and G). Thomas Robinson, Founder. Profile: LinkedIn ↗