Building a Seven-Figure YouTube Influencer Growth Funnel

Tiege Hanley, the subscription men’s skincare brand co-founded by Aaron Marino (Alpha M), was three years past launch and seeing diminishing returns. The founder’s channel was saturating, CAC needed stabilizing, and paid social and in-stream couldn’t match YouTube’s CPAs. Influencer deals were expensive and attribution missed their real impact.

The overhaul

• A halo impact model quantifying lift in branded search, direct and organic sales after each creator deployment — so influencer spend was finally measured on what it actually moved.
• ROI calibration frameworks to price creators on real revenue impact rather than vanity metrics.
• Automated sourcing, outreach and contracting across verticals like dating advice, lifestyle and podcasts.
• Landing-page conversion and posting-schedule work with the content team, with constant A/B testing through Intelligems and Replo.

Result

YouTube was repositioned from direct-response to full-funnel demand generation. Influencer budgets scaled to seven figures while total ad cost as a percentage of revenue fell — delivering sustained growth, better contribution margin and record EBITA efficiency.